Corporate gifting works in marvelous ways. It is a tried and tested way to improve your terms with the client and enhance employees’ productivity. It can even reduce employee turnover rate and helps your company stand out in the market by improving employee engagement.
If you are someone who is unsure of corporate gifts, you have landed at just the right place. Continue reading to understand the primary and secondary goals corporate gifting can help achieve. But before we dive deeper, let’s first get to know about corporate gifting.
Corporate Gifting – A Powerful Way To Achieve Greater Engagement?
You may wonder what corporate gifting actually is. Well, it is a plan to keep in touch with clients and employees every now and then. Regardless of you give a physical gift or a non-physical gift, corporate gifts Singapore have significant impact on a company’s progress. Corporate gift packets play a significant role as they demonstrate how thoughtful you are. Just be sure to send something which shows that you and your company care.
Everybody loves gifts! It establishes a bond between the giver and receiver. And this connection can help your company thrive in the market. Both marketers and companies have been using corporate gifting strategy for decades to build stronger relationships with the potential and existing clients. It has proven to be highly effective in business’s ROI and clients’ satisfaction.
01 – Improve Employee Engagement
Employees that are unappreciated often feel unhappy and can’t perform well at work. It affects the overall performance of a team, and even leads to a negative work culture.
Therefore, it is crucial to appreciate your employees in terms of words and rewards, such as corporate gifts. Making your employees feel valued creates a positive work culture and better work performance, ultimately benefiting the company.
02 – Stands Out and Be Different
There are more enterprises in the market today than every before, making the competition tougher with each passing day. If your competitor offers better products and services, where does it leave you? Well, you can make your client stick with your brand, just show them that you care about them.
One of many methods to distinguish your company from the competition is to provide your clients regular corporate gifts Singapore. It not only existing customers stay with your brand, but it also attracts potential customers. And they may switch to your brand, who knows?!
03 – Keep Close Ties with Clients
Another reason for corporate gifts Singapore that will keep them doing business with you is your relationship with them. You need to stay connected with the clients to have better terms with them other than the invoice days.
Apart from building a strong connection, make sure to make them feel appreciated and valued with incredible corporate gifts. You will love the results, they will wish to keep the relationship long-term, which is great for your business. And once the word spreads, more clients will come to your way for partnership.
04 – Value your Relations
Having undervalued employees and clients is not advantageous for the business. If a client feels unappreciated, they may look for other companies for business. Remember that your competition is always looking for ways to get your clients, so don’t give them one. The best way to make your client stay is by making them feel appreciated.
Similarly, employee tend to leave a workplace where they feel depressed and less respected. What if a great employee leaves just because you don’t value them enough? Having leaders and managers who appreciate them is great, but this is not it. A well-timed corporate gift reminds employees that the firm values them as a whole. A set a branded headphones or cutlery demonstrates your willingness to go above and beyond to convey your gratitude, making clients and employees feel important and respected.
Noteworthy Pointers for Corporate Gifts Singapore
Wait For the Right Occasion
The end-of-year holiday season is the most popular time for businesses to present gifts. Giving clients and workers a present at the same time every year can become “expected,” which can be a mistake in your gift plan.
If you want to stand out, surprise and excite your recipients, and leave a lasting impression, consider giving presents at other times. You can even choose to send a series of gifts throughout the year to express your gratitude even more. You don’t want to present gifts too frequently if you go this method. Consider the consumer and the reason for giving them a gift as an easy approach to establish the time (ex: giving a gift to thank them for their purchase).
Don’t Just Wrap It
Think about how you’re going to decorate the object you’re giving away. It is no longer considered a gift if you print your company logo on a corporate or employee gift. It is an imprint when you put your brand, marketing message, or call to action (CTA) on something. In this scenario, you’re not expressing gratitude; you’re promoting yourself!
If you really want to give a gift, make it personalized rather than imprinted! You can personalize a variety of presents with your client’s or employee’s name or logo. It is highly recommended that you personalize gifts rather than “print” them to make your employees and customers feel valued and important part of the organization.
Set a Price
When purchasing a present for a customer or employee, seek higher-priced things rather than items. Go for gifts that you can buy in bulk for a price “discount” (ex: $0.50 pens, koozies, and other branded items that cost less than $5 apiece).
You should construct a budget to determine how much you can spend. This way, when it comes time to buy the gift, you’ll know the right amount to spend based on your organization, program, or strategy.
If you don’t know how to start budgeting, here are some ideas:
- Years of service (employees) or years of continued business (clients).
- Figure out the worth of your client for you – how much is the relationship important to you? And then set a budget on a percentage accordingly.
- Consider the program’s nature, such as outcome and desired results you want to accomplish. And create a budget based on a percentage of your results.
Enjoy the Power of Corporate Gifting!
We hope that these reasons for corporate giftings help you understand the importance of corporate gifts suppliers Singapore for both internal and external recipients. It significantly helps HR personnel, marketers, and sales teams to create highly effective corporate gifting campaigns and policies to increase the business’s growth.