Giving corporate gifts in Singapore is a fantastic way to build a reputation for your business. It will help you to create visibility for your company, especially when you choose to send gifts throughout the year- not just during the time of festivities. It has a wide range of benefits including enhancing employee engagement, developing healthy relationships between clients and colleagues and also creates the opportunity for greater public awareness within your niche.
The main purpose of giving corporate gift items is to affirm relationships and create a personal connection between businesses. After all, a happy client is usually a good one to work with. However, it can be extremely difficult to know exactly what to buy your clients, especially if you haven’t worked for them for very long. At the moment, the market for corporate gifts in Singapore is somewhat flooded with promotional products including T-shirts, hats, coffee mugs, corporate gift pens, notepads and plush toys. Whilst these may be good for events, they’re not necessarily the best for your clients. We doubt that your client receiving 20 shirts with your logo on will go down very well. This is where you need to look for personalized gift ideas that can help you stand out from the crowd. There are many corporate gift suppliers who will provide you with a wide range of personalized gift choices for the CEO right down to the intern. Taking this option is the best option if you truly want to impress.
The Market For Suppliers of Corporate Gifts
As a supplier for corporate gifts in Singapore, you’re entering an extremely competitive marketplace. With so many suppliers already available, you need to establish your company name to help you stand out from the crowd. In order to do this, you will need to assist your clients to create premium corporate gifts and gift ideas based on the client’s aims and objectives. This mindset must also be implemented for promotional plans, corporate events, annual dinners and advertising campaigns. Here are some of the best ways you can stand out in the competitive market.
Create Product Samples
In order to determine whether or not a client wants to shop with you, they’re going to need to test what you have to offer. Make sure that you have samples of your most popular products. This can be anything from corporate pens, coffee mugs or even shirts that are worn at events. With these samples, make sure that you use your logo and keep your contact information available for all to see. This will help you to promote your service and also give your clients a clear example of what you have to offer. These samples can be offered at promotional events as well as on your website for potential customers to order. After all, they will want to test your offerings before making a large purchase.
Establish Your Audience
We have all heard the phrase if you’re marketing to everyone, you’re marketing to no one. This is certainly the case when it comes to corporate gifts in Singapore. Choose your market and make yourself different from the competition. The reality is, choosing to sell more corporate pens is unlikely to help you stand out. Choose a niche such as construction for example. You could create promotional toy trucks for desks and for children. Alternatively, you could work with dental offices and offer promotional toothbrushes or a niche dental floss. No matter what audience you choose, the more specific the better.
Offer A Personalized Service
There are already too many corporate gift suppliers in the market to compete with. Make yourself different by personalizing everything you do. People like to be cared for. Nobody ever stopped shopping with a company because they felt too appreciated. With every order, leave a personalized note or message from your company to theirs. This could be something small like wishing them a happy day, good luck in the future or even happy birthday if you have their birthday records. The more you do this, the stronger the relationship you’ll be able to build with your audience. As you begin to know your clients on a more personal basis, you can begin to personalize these messages further and offer alternative gifting options that aren’t available on your website.
With Singapore being one of the biggest business hubs in the world there is certainly room for new corporate gift suppliers in the marketplace. However, with the market being more competitive than ever before, you need to be able to stand out from the crowd. By following these tips, you can diversify your services from the competition and be on your way to success in the gifting industry.